New City Mattress Spots

We had the opportunity to shoot another set of spots for a great client of Ko-Mar's, City Mattress. The idea seems simple, President of City Mattress,(http://www.citymattress.com) Marc Schiller will walk through some of their top brand mattresses against a clean, white background. Here's what it takes to do this shoot.

 Dan Taylor's son help out for a few hours, it was bring your kid to work day, the lights are big. These are 8 Thousand Watt soft lights that fill in the overall look of the set (Cyc). We hung 4 of them!

 Joe Joe Gallagher bringing in the artillery.

 Gaffer Marty Segal and Audio/Grip extraordinaire, Dan Taylor put together the distro box from the generator to power up all the lights.

 A lot of lights are hung from the grid, Dan has hold of a 5K and is diffusing the light with 216 gels.

 Marty pointing the lights where he needs them.

Marketing and Promotions Director of City Mattress, Eric Anderson and DP Paul Piasecki start to lay out the pattern of the mattresses. We use a simple string and measuring tape to grid it all out.

 

 Shown here are the big boys doing their thing, adding a lot of soft light!

 Assistant Cameraman, Ryan Dee Setting up the Sony F3 for shooting. A lot goes into prepping the camera, changing lenses and getting all the settings right on the camera.

 Best Boy, Shaw Burrows is adjusting the light, yes with a pole, no time to get the lift in the set.

 Marc Schiller is in his position, we are using a Jimmy Triangle Jib with a 12ft extension. It is all done with a remote at the base and operator Jib Dave and assistant Jorge handle all that is done with the jib.

 Director Todd Kolich, sizing up a shot with the jib. A lot of coordinating the jib move and Marc walking takes some time, but the results are worth the effort.

 

 Executive Producer Jim Gallagher and Eric discussing the next shot.

 Todd directing the extras in the background. They have to hit their specific camera positions behind Marc who is in the foreground.

At the end of a long couple days, one of the most important jobs on the set is audio. 

Another great shoot! The crew: Jim Gallagher, Todd Kolich, Paul Piasecki, Anthony Angrisani, Jose Flores, Dan Taylor, Douglas Taylor, Marty Segal, Shaw hawk Burrows, Ryan Dee, Dave & Jorge from Michael Taylor Jibs, Bill Welsh (Editor)and Joe Joe!